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SEM Specialist Course

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What will I learn?

Master the ins and outs of search engine marketing with our SEM Specialist Course, designed for digital marketing professionals lookin' to get ahead. Delve into comprehensive modules on Google Ads budget management, keyword research techniques, and campaign setup. Learn how to write brilliant ad copy, optimise performance, and analyse data insights like a pro. Get proper practical skills in putting reports together and presentin' your findings. Give your marketing strategies a boost with top-notch, concise, and practice-driven content geared towards success.

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master campaign reporting: Put together and present campaign reports that'll give everyone a proper insight.

Optimise budgets: Divvy up and manage Google Ads budgets properly.

Conduct keyword research: Analyse the competition and use research tools to your advantage.

Enhance ad copywriting: Craft head-turnin' headlines and calls-to-action.

Monitor performance: Keep an eye on and optimise key performance indicators.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.