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Specialist in Digital Marketing Course

What will I learn?

Up your digital marketing game with our Digital Marketing Specialist Course. Delve into paid advertising strategies, becoming a whiz at social media ads, Google Ads, and budgeting for target audiences. Develop solid social media strategies, optimise SEO with on-page techniques, keyword research, and backlink building. Design cracking email campaigns, nurture leads, and write messages that really grab attention. Plan content marketing to get traffic flowing and keep audiences hooked. Measure how things are going with KPIs, tweak strategies, and analyse metrics to see what's working. Sign up now to completely transform your marketing skills!

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Become a paid advertising guru: Optimise social media and Google Ads for maximum ROI.

Develop SEO strategies: Boost visibility with keyword research and backlinks.

Design email campaigns: Create compelling sequences and engaging subject lines.

Plan content marketing: Drive traffic and engage audiences with strategic calendars.

Measure performance: Analyse KPIs and tweak strategies for data-driven success.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.