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Web Analytics Specialist Course

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What will I learn?

Master the art of digital marketing with our Web Analytics Specialist Course. Delve into e-commerce metrics, uncovering insights on session duration, bounce rates, and conversion analysis. Sharpen your skills in data visualisation, pattern recognition, and trend identification. Analyse user behaviour, optimise landing pages, and evaluate traffic sources, including organic, paid, and social media channels. Learn to prepare compelling reports and generate strategic recommendations to boost your marketing impact.

Apoia's Advantages

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you'd like to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Strengthen the development of the practical skills listed below

Master e-commerce metrics: Analyse session duration and conversion rates effectively.

Visualise data insights: Use tools to identify patterns and trends in user behaviour.

Enhance user experience: Map journeys and optimise high-bounce pages for engagement.

Craft compelling reports: Simplify data and use visuals to present analytical findings.

Optimise traffic sources: Evaluate organic, paid, and social media channels for impact.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.