Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Enhance your marketing skills with our Media Planning Course, tailored for professionals keen on mastering media strategies. Delve into the creation of media plans, learn effective timeline structuring, and explore the criteria for selecting appropriate channels. Understand media consumption patterns through demographic analysis and emerging trends. Improve your performance measurement skills using Key Performance Indicators (KPIs) and data analysis methods. Understand budget allocation strategies and media channels to optimise your campaigns for the greatest impact (or 'maximum mileage').
Live mentoring sessions every week
Rely on our team of specialists to assist you weekly
Imagine learning while clearing your doubts with professionals already in the field! At Apoia, this is possible
Access open sessions with various industry professionals
Expand your network
Share experiences with specialists from diverse fields and solve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Develop media plans: Master timeline structuring and channel selection.
Analyse demographics: Gain insights into media consumption habits.
Measure performance: Learn KPI setting and data analysis techniques.
Justify strategies: Align media choices with marketing objectives.
Optimise budgets: Evaluate audience reach and cost per impression.