Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Boost your marketing career with our Programmatic Advertising Specialist Course. Delve into audience analysis, gaining expertise in demographic and behavioural insights. Learn to allocate budgets effectively across various platforms and ad formats. Understand the nuances of real-time bidding, DMPs, SSPs, and DSPs. Develop strategies aligned with client objectives and evaluate success using key performance indicators. Select the appropriate platforms, from Facebook to Google, and create engaging video, native, and display advertisements. Enrol now to become proficient in programmatic advertising.
Live mentoring sessions every week
Rely on our team of specialists to assist you weekly
Imagine learning while clearing your doubts with professionals already in the field! At Apoia, this is possible
Access open sessions with various industry professionals
Expand your network
Share experiences with specialists from diverse fields and solve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Become an expert in audience targeting: Analyse demographics, interests, and behaviours.
Optimise budget allocation: Distribute funds strategically across platforms.
Utilise programmatic tools: Leverage RTB, DMPs, SSPs, and DSPs effectively.
Develop client strategies: Align campaigns with client goals and objectives.
Evaluate performance metrics: Measure success and refine strategies accordingly.