Pay Per Click Course
What will I learn?
Master the art of Pay Per Click advertising with our comprehensive course tailored for communication professionals in India. Delve into budgeting strategies, platform selection, and audience targeting to optimise your campaigns specifically for the Indian market. Learn to craft compelling ad creatives, conduct keyword research relevant to Indian users, and measure success using key performance indicators. Enhance your skills with practical insights on Google Ads and Facebook Ads, landing page optimisation for Indian audiences, and data interpretation. Elevate your advertising expertise with our high-quality, concise, and practice-focused course designed for the Indian context.
Develop skills
Enhance the development of the practical skills mentioned below
Master PPC budgeting: Optimise ad spend for maximum ROI in the Indian market.
Select platforms: Choose the best ad platforms for your goals, considering the Indian user base.
Analyze KPIs: Measure and interpret campaign success effectively within the Indian market context.
Target audiences: Identify and segment your ideal customers within India.
Craft ad copy: Write compelling ads that drive conversions from Indian users.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.