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Basic Digital Marketing Course

What will I learn?

Unlock the essentials of digital marketing with our Basic Digital Marketing Course (India Edition). Tailored for aspiring professionals in India, this course covers key areas like identifying your target audience (consumer profiling), mastering SEO techniques relevant to the Indian market, and conducting thorough market research. Learn how to craft effective email campaigns specifically designed for Indian audiences, allocate budgets smartly (judiciously), and leverage social media platforms to boost brand awareness in India. With a focus on practical and relevant content, you'll gain the skills to thrive in the Indian digital landscape. Enroll now to transform your marketing approach.

Apoia's Advantages

Online course with lifetime access
Certificate aligned with educational standards
PDF summaries for download
24/7 online support available
Select and sequence the chapters you wish to study
Customize the course duration
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills mentioned below

Identify target audiences: Master segmentation techniques and understand Indian consumer behaviour.

Optimise SEO: Implement effective on-page and off-page SEO strategies tailored for the Indian market.

Conduct market research: Analyse competitors and identify emerging digital trends in India.

Budget strategically: Allocate resources prudently and measure ROI effectively.

Craft email campaigns: Build email lists and develop impactful email marketing strategies for Indian customers.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.