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Digital Marketing Basics Course

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What will I learn?

Unlock the essentials of digital marketing with our comprehensive Digital Marketing Basics Course (Indian Edition). Dive into social media marketing by mastering content creation that resonates with the Indian audience, using trending hashtags, and selecting the right platform mix for India. Build a strong foundation with insights into digital marketing's key components and benefits for small businesses here in India. Enhance your SEO skills with keyword research tailored to the Indian market and effective on-page optimisation techniques. Elevate your email marketing through engaging newsletters and effective list building strategies that work in India. Explore content marketing strategies to boost brand awareness and build trust with Indian consumers. Join now to transform your digital marketing expertise and thrive in the Indian digital landscape.

Apoia's Advantages

Online course with lifetime access
Certificate aligned with educational standards
PDF summaries for download
24/7 online support available
Select and sequence the chapters you wish to study
Customize the course duration
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills mentioned below

Master social media: Create engaging content that resonates with Indian audiences and leverage trending topics effectively.

Optimise SEO: Conduct keyword research specific to the Indian market and improve search rankings.

Craft emails: Design compelling newsletters and build a strong email list relevant to the Indian context.

Enhance content: Identify content types that appeal to Indian consumers and distribute them strategically to boost brand awareness.

Understand digital marketing: Grasp key components and benefits for businesses operating in India.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.