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Google Ads Course

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What will I learn?

Become proficient in Google Ads with our comprehensive course tailored for digital marketing professionals in India. Learn to create effective ad groups, align campaigns with business objectives, and organise keywords for maximum impact. Delve into optimisation strategies, refine keywords, adjust bids, and improve ad quality. Craft compelling ad copy with attention-grabbing headlines and strong calls to action. Understand keyword research, performance metrics, and budgeting to drive success and efficiently achieve your marketing goals.

Apoia's Advantages

Online course with lifetime access
Certificate aligned with educational standards
PDF summaries for download
24/7 online support available
Select and sequence the chapters you wish to study
Customize the course duration
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills mentioned below

Master Google Ads structure: Effectively align campaigns with business goals.

Optimise keywords: Improve relevance and enhance ad performance.

Craft compelling ad copy: Write attention-grabbing headlines and CTAs.

Analyse performance metrics: Track conversions and key metrics.

Plan budgets strategically: Align spending with business objectives.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.