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Paid Ads Course

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What will I learn?

Unlock the power of digital marketing with our Paid Ads Course (Bharatiya Version), designed for professionals eager to excel in paid advertising within the Indian context. Master key performance indicators like conversion rates, CTR, CPC, and ROAS, understanding their relevance to the Indian market. Learn to optimise ad campaigns through precise targeting, audience segmentation relevant to Indian demographics, and creative enhancements that resonate with Indian consumers. Dive into advanced strategies, A/B testing methodologies tailored for Indian audiences, and effective project reporting formats commonly used in India. Gain in-depth insights into Google and Facebook Ads, adapted for the Indian advertising landscape, to elevate your campaigns. Join now to transform your advertising skills and drive measurable results specifically within the Indian market.

Apoia's Advantages

Online course with lifetime access
Certificate aligned with educational standards
PDF summaries for download
24/7 online support available
Select and sequence the chapters you wish to study
Customize the course duration
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills mentioned below

Master conversion rate analysis for effective ad performance, with a focus on Indian market trends.

Optimise audience targeting and segmentation strategies based on Indian demographics and consumer behaviour.

Enhance ad copy and creative elements for better engagement with Indian audiences, considering cultural nuances.

Implement advanced bidding and budget allocation techniques tailored to the Indian advertising market.

Conduct insightful A/B testing for data-driven decisions, ensuring relevance to Indian consumer preferences.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.