Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unleash the potential of Search Engine Marketing with our detailed course tailored for communication professionals. Delve into SEM basics, become proficient in budget planning, and learn to develop impactful ad creatives. Build a strong keyword strategy, explore research and analytical methods, and implement effective SEM approaches. Evaluate campaign performance using key performance indicators and tracking tools. Enhance your expertise with practical, top-notch content designed for immediate application in the fast-paced digital marketing landscape.
Live mentoring sessions every week
Rely on our team of specialists to assist you weekly
Imagine learning while clearing your doubts with professionals already in the field! At Apoia, this is possible
Access open sessions with various industry professionals
Expand your network
Share experiences with specialists from diverse fields and solve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master SEM budgeting: Optimise ad spend for maximum returns.
Develop keyword strategies: Align keywords with the intended audience.
Craft compelling ad copy: Create engaging calls-to-action.
Analyse SEM performance: Use metrics to measure campaign effectiveness.
Implement SEM strategies: Manage resources and timelines efficiently.