SEO 101 Course
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course (Indian Edition), designed for digital marketing professionals keen to boost their skills. Delve into the fundamentals of SEO, from grasping its significance for businesses here in India to mastering on-page optimisation techniques like header tags and keyword usage. Learn how to analyse the competition, optimise website performance, and make the most of Google Analytics. With practical insights into local SEO (especially relevant for the Indian market) and keyword research, this course will empower you to drive measurable success and shine in the digital world.
Apoia's Advantages
Develop skills
Enhance the development of the practical skills mentioned below
Master SEO fundamentals: Understand SEO's role in digital marketing success, particularly within the Indian context.
Conduct competitor analysis: Identify and analyse competitors' SEO strategies, focusing on those targeting the Indian market.
Optimise on-page SEO: Enhance content with relevant keywords, tags, and meta descriptions, keeping the Indian audience in mind.
Implement technical SEO: Improve site speed, mobile-friendliness, and site structure to cater to Indian internet users.
Measure SEO success: Use analytics to track performance and refine strategies based on Indian user behaviour.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.