Voice of The Customer Course
What will I learn?
Unlock the potential of customer insights with our Voice of the Customer Course, tailored for marketing professionals keen to excel. Delve into data analysis methods, prioritise feedback that can be acted upon, and effectively categorise customer insights. Learn to integrate VoC into your business strategy, improve customer experience, and measure success using key metrics. Master feedback collection techniques, from social media monitoring to conducting effective surveys, and develop actionable plans to address customer concerns and increase customer loyalty.
Apoia's Advantages
Develop skills
Enhance the development of the practical skills mentioned below
Analyse customer data: Master tools for insightful data analysis.
Prioritise feedback: Learn to identify customer insights that can be acted upon.
Integrate VoC: Embed customer voice into strategic decision-making.
Design surveys: Craft effective surveys to gather valuable feedback.
Communicate changes: Effectively communicate updates to customers.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.