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Specialist in Digital Marketing Course

What will I learn?

Enhance your digital marketing skills with our Digital Marketing Specialist Course. Delve into paid advertising strategies, mastering social media ads, Google Ads, and budget allocation for target audiences. Develop strong social media strategies, optimise SEO with on-page techniques, keyword research, and backlink building. Design effective email campaigns, nurture leads, and craft engaging messages. Plan content marketing to drive website traffic and engage with audiences. Measure performance using KPIs, refine strategies, and analyse metrics for success. Enrol now to transform your marketing expertise!

Apoia's Advantages

Online course with lifetime access
Certificate aligned with educational standards
PDF summaries for download
24/7 online support available
Select and sequence the chapters you wish to study
Customize the course duration
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Enhance the development of the practical skills mentioned below

Master paid advertising: Optimise social media and Google Ads for maximum ROI (Return on Investment).

Develop SEO strategies: Improve online visibility with keyword research and backlinks.

Design email campaigns: Craft engaging email sequences and compelling subject lines.

Plan content marketing: Drive website traffic and connect with audiences through strategic content calendars.

Measure performance: Analyse KPIs and fine-tune strategies for data-driven results.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your professional journey.