Conversion Funnel Optimization Course

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Content always updated in your course.

Basic course of 4 hours free

Completion certificate

AI tutor

Practical activities

Online and lifelong course

What will I learn?

Take your digital marketing skills to the next level with our Course on Making Your Conversion Funnel Work Better. We'll go deep into making e-commerce websites easier to use, learning how to use analytics tools to understand what users are doing, and understanding the ins and outs of conversion funnels. You'll learn to set up proper A/B tests, make the cart and checkout process smooth, and improve product pages with good pictures and descriptions that sell. This course will give you the power to make changes that really work, measure the impact, and boost your conversions and marketing success.

Weekly live mentoring sessions

Count on our team of specialists to assist you weekly

Imagine acquiring knowledge while resolving your questions with experienced professionals? With Apoia, that’s possible

Gain access to open sessions with various market professionals


Expand your network


Exchange insights with specialists from other fields and address your professional challenges.

Learning outcomes

Strengthen the development of the practical skills listed below

Become a master of website usability: Make the user experience better so people engage more.

Analyze user behaviour: Use heatmaps and analytics to get insights.

Make conversion funnels work better: Understand the numbers so you can boost conversions.

Conduct A/B testing: Run experiments to keep improving.

Make the checkout process smooth: Reduce cart abandonment and sell more.