Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Take your marketing career to the next level with our Course on Managing Luxury Brands. It's designed for professionals keen on mastering how to handle luxury brands. Get deep into the basics of luxury brands, understand what makes high-end consumers tick, and learn to create selling points that make you stand out. Improve your ability to assess how well a brand is doing using different measures, create strategies to place your brand in the market, and enhance customer experience both online and in person. Get insights on how to expand into international markets and develop marketing strategies that work. Join us and change the way you manage luxury brands.
Weekly live mentoring sessions
Count on our team of specialists to assist you weekly
Imagine acquiring knowledge while resolving your questions with experienced professionals? With Apoia, that’s possible
Gain access to open sessions with various market professionals
Expand your network
Exchange insights with specialists from other fields and address your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master the basics of luxury brands: Understand their main characteristics and what influences luxury consumer behaviour.
Evaluate how well a brand is doing: Analyze feedback, how well it's known, and whether it's meeting revenue targets.
Craft positioning strategies: Develop unique selling points and stand out from the competition.
Enhance customer experience: Make sure online and in-person interactions match the brand's standards.
Expand globally: Identify new markets, consider cultural differences, and analyze the market.