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Crisis Communication Course

What will I learn?

Become skilled in crisis communication through our detailed course designed for advertising professionals in Lesotho. You will learn how to identify and manage important stakeholders, address media attention, and deal with public anger effectively. Explore the basics of crisis management, create strategic communication plans, and use media channels for the best results. Assess your work with success measurements and feedback. Prepare yourself with the skills to handle any crisis confidently and accurately.

Apoia's Unique Features

Accessible online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Learn at your own pace, no internet required

Develop skills

Enhance your practical skills as listed below

Identify stakeholders: Know and prioritize the most important people in crisis situations.

Manage media scrutiny: Handle and respond well to media challenges.

Craft key messages: Create clear and effective communication for different groups of people.

Utilize social media: Use social media platforms for quick crisis communication.

Evaluate strategies: Measure and improve crisis responses for the best results.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can adjust the chapters and workload.

  • Choose your starting chapter
  • Add or remove chapters
  • Alter the total course workload

Examples of chapters you can include

You'll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your career.