Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and enduring course
What will I learn?
Unleash the capabilities of Facebook Analytics through our detailed course crafted for communications experts in Lesotho. Delve into crucial performance indicators, become proficient in conversion and engagement metrics, and investigate reach and impressions. Acquire the ability to refine Facebook advertising by using targeting, budgeting methods, and suitable ad formats. Sharpen your data analysis skills with Excel, data visualisation techniques, and fundamental statistical principles. Gain expertise in computing campaign metrics such as CTR and ROAS. Construct workable insights and sharpen your reporting and presentation capabilities to ensure impactful communication.
Weekly live mentoring sessions
Rely on our team of specialists to assist you weekly
Imagine learning something while resolving your queries with people already working on it? At Apoia, this is possible
Access to open rooms with various market professionals
Expand your network
Share experiences with specialists from different fields and solve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master KPIs: Effectively analyze conversion, engagement, and reach metrics in the context of Lesotho's market.
Optimize Ads: Employ targeting, budgeting, and ad formats tailored for impactful results within Lesotho.
Excel in Data: Utilize Excel and visualization tools for insightful data analysis pertinent to Lesotho's context.
Calculate Metrics: Accurately determine CTR, ROAS, and conversion rates relevant to campaigns in Lesotho.
Craft Reports: Develop clear and impactful reports enhanced with visual aids, specifically designed for communicating insights within Lesotho.