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Email Marketing Crash Course

What will I learn?

Open up the potential of email marketing with our Email Marketing Crash Course, made for digital marketing experts who want to improve their abilities. Learn how to make and handle email lists, get good at dividing them into groups, and keep the lists healthy. Find out how to write interesting content with catchy subject lines and personalized calls-to-action. Make sure you follow the laws and moral rules for email marketing. Set clear goals for your campaigns, design emails that look good, and study how well they do to make your campaigns even better.

Apoia's Unique Features

Accessible online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Learn at your own pace, no internet required

Develop skills

Enhance your practical skills as listed below

Get good at segmentation: Change emails to grab the attention of certain groups.

Make sure emails get delivered: Improve how many emails arrive and where they go in the inbox.

Write interesting content: Create catchy subject lines and CTAs.

Design emails that work on any device: Make designs that look good and change to fit different screens.

Study performance: Measure and make your campaigns more effective.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can adjust the chapters and workload.

  • Choose your starting chapter
  • Add or remove chapters
  • Alter the total course workload

Examples of chapters you can include

You'll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your career.