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SEO 101 Course

What will I learn?

Unclock the power of Search Engine Optimization with our SEO 101 Course, designed for digital marketing professionals eager to enhance their skills. Dive into the essentials of SEO, from understanding its importance for businesses to mastering on-page optimization techniques like header tags and keyword usage. Learn to analyze competitors, optimize website performance, and leverage Google Analytics. With practical insights into local SEO and keyword research, this course equips you to drive measurable success and stand out in the digital landscape.

Apoia's Unique Features

Accessible online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Learn at your own pace, no internet required

Develop skills

Enhance your practical skills as listed below

Master SEO fundamentals: Understand SEO's role in digital marketing success.

Conduct competitor analysis: Identify and analyze competitors' SEO strategies.

Optimize on-page SEO: Enhance content with keywords, tags, and meta descriptions.

Implement technical SEO: Improve site speed, mobile-friendliness, and structure.

Measure SEO success: Use analytics to track performance and refine strategies.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can adjust the chapters and workload.

  • Choose your starting chapter
  • Add or remove chapters
  • Alter the total course workload

Examples of chapters you can include

You'll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your career.