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Web Analytics Specialist Course

What will I learn?

Become a pro in digital marketing through our Web Analytics Specialist Course. Dig deep into e-commerce numbers, finding out what they mean about how long people stay on the site, how often they leave quickly, and how well the site turns visitors into customers. Get better at showing data in a visual way, spotting common things happening, and seeing where things are going. Understand how people use the website, make landing pages better, and see which ways of getting people to the site work best, including search engines, paid ads, and social media. Learn how to make reports that are easy to understand and give good advice on how to make marketing work even better.

Apoia's Unique Features

Accessible online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Learn at your own pace, no internet required

Develop skills

Enhance your practical skills as listed below

Get good at e-commerce numbers: Understand how long people stay on the site and how often they become customers.

Show data in a visual way: Use tools to find patterns and trends in how people use the website.

Make the website better for users: Understand how people move around the site and fix pages where many people leave quickly to keep them interested.

Make reports that are easy to understand: Use simple data and pictures to show what you have found out.

Make the most of traffic sources: See which ways of getting people to the site work best, including search engines, paid ads, and social media.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can adjust the chapters and workload.

  • Choose your starting chapter
  • Add or remove chapters
  • Alter the total course workload

Examples of chapters you can include

You'll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but provides practical and relevant knowledge for your career.