Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Boost your marketing skills with our Media Planning Course, crafted for professionals keen to get a grip on media strategies. Jump right into media plan development, learn how to properly structure timelines, and check out the ins and outs of choosing the right channels. Get clued up on media consumption habits by looking at demographic breakdowns and trends. Level up your performance measurement skills with key performance indicators and data analysis methods. Get your head around budget allocation strategies and media channels to make sure your campaigns pack the biggest punch.
Weekly live mentoring rooms
Rely on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with experienced professionals? At Apoia, this is possible
Gain access to open rooms with various industry professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Develop media plans: Get timeline structuring and channel selection sorted.
Analyze demographics: Get wise to media consumption habits.
Measure performance: Learn how to set KPIs and use data analysis techniques.
Justify strategies: Line up your media choices with your marketing goals.
Optimize budgets: Size up audience reach and cost per impression.