Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of CRM marketing with our in-depth course designed for communication professionals. Delve into the basics of CRM, become proficient in customer segmentation methods, and explore environmentally conscious trends in technology marketing. Learn how to personalise marketing approaches, pinpoint crucial performance indicators, and put effective CRM strategies into practice. Make use of data-driven knowledge to improve customer retention and their lifetime value to the business. Improve your marketing skills with practical, top-quality content suited for today's ever-changing business environment.
Weekly live mentoring rooms
Rely on our team of specialists to assist you weekly
Imagine learning something while clearing your doubts with experienced professionals? At Apoia, this is possible
Gain access to open rooms with various industry professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master CRM systems: Gain expertise in CRM tools and understand their benefits for businesses.
Segment customers: Learn how to segment customers based on demographics, psychographics, and behaviour.
Personalise marketing: Discover techniques and tools for communication tailored to individual customers.
Analyse data: Develop skills in gathering and interpreting customer data.
Implement CRM strategies: Develop and assess effective CRM plans.