Facebook Analytics Course

What will I learn?

Unlock the power of Facebook Analytics with our comprehensive course designed for communication professionals in Namibia. Delve into key performance indicators, master conversion and engagement metrics, and explore reach and impressions. Learn to optimise Facebook advertising through targeting, budgeting, and ad formats suitable for the Namibian market. Enhance your data analysis skills with Excel, data visualisation, and statistical basics. Gain proficiency in calculating campaign metrics like CTR and ROAS. Develop actionable insights relevant to Namibian consumers, and refine your reporting and presentation skills for impactful communication within a Namibian context.

Develop skills

Enhance the growth of the practical skills listed below

Master KPIs: Analyse conversion, engagement, and reach metrics effectively for the Namibian market.

Optimise Ads: Utilise targeting, budgeting, and ad formats appropriate for Namibian audiences for better results.

Excel in Data: Leverage Excel and visualisation for insightful analysis of Namibian market data.

Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately for Namibian campaigns.

Craft Reports: Create clear, impactful reports with visual aids relevant to stakeholders in Namibia.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.