Pay Per Click Course
What will I learn?
Master the ins and outs of Pay Per Click advertising with our complete course, designed for those in the communications field. Get stuck in with budgeting plans, choosing the right platforms, and pinpointing your audience to make your campaigns top-notch. Learn how to put together catchy ad copy, do your keyword research, and see how well things are going by looking at the important numbers. Sharpen your skills with real-world tips on Google and Facebook Ads, making your landing page the best it can be, and understanding what the data is telling you. Boost your advertising know-how with our course that's high-quality, straight to the point, and focused on getting you practicing.
Develop skills
Enhance the growth of the practical skills listed below
Master PPC budgeting: Make your ad money work the hardest for the best results.
Select platforms: Pick the best ad platforms to reach your goals.
Analyze KPIs: See how well your campaigns are doing and understand what it means.
Target audiences: Find and break down who your perfect customers are.
Craft ad copy: Write ads that grab attention and get people to take action.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Select which chapter to commence with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can include
You’ll be able to generate additional chapters similar to the examples below
This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.