Access courses

Social Marketing Course

What will I learn?

Improve your communication skills with our Social Marketing Course, designed for professionals keen to succeed in the digital world. Get stuck in to important areas like measuring social media success using KPIs, analysing who you're trying to reach, and coming up with content strategies that work. Look at the details of marketing that's good for the environment, and learn how to pick the right social media platforms. Get clued up on how to build online communities and make the most of working with influencers. This course helps you to match your marketing to what the business wants to achieve, making sure people know about your brand and what it stands for.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Master KPIs: Keep track of and improve your social media performance so it's top-notch.

Analyse Audiences: Figure out who your audience is, including things like their age, where they live, and what makes them tick, so you can target them properly.

Craft Content: Create interesting content that matches your brand's values.

Build Communities: Grow online communities and get more people involved.

Select Platforms: Choose the best social media platforms to help you reach your goals.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.