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Fundamentals of Digital Marketing Course

What will I learn?

Get to grips with the core aspects of digital marketing with our in-depth course made for professionals wanting to do well. Get stuck into email marketing plans, learn how to see if you're doing well using KPIs, and get good at managing your budget. Keep up with the latest info on what's happening and good plans for small businesses. Get better at looking at who your audience is, setting targets, planning content, and social media planning. Improve your SEO knowledge to get your website seen more. Sign up now to really improve your digital marketing skills.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Become an email marketing pro: Make plans and accurately see how well your campaign is doing.

Check how things are going: Use KPIs and tools to follow and report on what's happening.

Budget properly: Put money aside and manage your digital marketing budget well.

Know your audience: Work out who you're targeting and look at what customers do.

Improve SEO: Use ways to make your website more visible and get more traffic.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.