Google Ads Advanced Course

Preview certificate

What will I learn?

Sharpen your digital marketing skills with our Google Ads Advanced Course, tailored for professionals keen to optimise advert strategies and boost return on investment (ROI). Dig deep into advanced techniques for Google Ads metrics, keyword strategy, and advert copy improvement. Become a master of bidding strategies, advanced targeting, and effective reporting. Learn how to use Google Analytics and key performance indicators (KPIs) for clear campaign success. This concise, high-quality course will empower you to drive impactful results in the competitive digital space.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Master Google Ads metrics for strategic optimisation.

Develop effective keyword strategies for better targeting.

Improve advert copy to boost click-through rates.

Implement advanced bidding for ROI maximisation.

Create clear reports and communicate insights effectively.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.