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Google Ads Course

What will I learn?

Become a proper expert in Google Ads with our complete course, made especially for digital marketing professionals. You'll learn how to create strong ad groups, make sure your campaigns match your business targets, and sort out your keywords so they have the biggest impact. We'll look deep into how to make things better, fine-tune your keywords, adjust your bids, and improve the quality of your ads. You'll also learn to write ads that grab people's attention with good headlines and strong calls to action. Understand how to research keywords, look at performance numbers, and manage your budget so you can be successful and reach your marketing goals properly.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Master Google Ads structure: Make sure your campaigns properly match your business targets.

Optimize keywords: Improve relevance and boost how well your ads perform.

Craft compelling ad copy: Write headlines and CTAs that grab people's attention.

Analyze performance metrics: Track conversions and important numbers.

Plan budgets strategically: Make sure your spending matches your business goals.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.