Access courses

Introduction to Digital Marketing Course

What will I learn?

Unlock the potential of your digital marketing career with our Introduction to Digital Marketing Course. Get stuck in to important topics like setting SMART goals, getting a grip on analytics tools, and understanding key performance indicators. Learn how to spot your target market by looking at their lifestyles and how they behave. Check out different digital marketing channels, like search engines, content, social media, and email marketing. Stay sharp with the latest info on new tech and what works best in the industry. Sign up now to change your marketing plans and make things happen.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Get a grip on analytics tools: Make better decisions by using the data you find.

Define SMART goals: Set clear goals that you can measure to make your marketing a success.

Identify target audiences: Use their lifestyles and who they are to target them accurately.

Explore digital channels: Make the most of SEO, content, and social media marketing.

Craft engaging content: Develop ways to deliver content that really hits the mark.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.