SEO 101 Course
What will I learn?
Unlock the power of search engine optimisation with our SEO 101 Course, designed for digital marketing pros keen to boost their skills. Jump right into the basics of SEO, from getting why it's important for businesses to getting on-page optimisation sorted – things like header tags and using keywords properly. Learn how to check out the competition, make your website run sweet, and use Google Analytics like a boss. With real-world tips on local SEO and finding the right keywords, this course gets you ready to get proper results and shine online.
Apoia's Unique Features
Develop skills
Enhance the growth of the practical skills listed below
Master SEO basics: Understand how SEO helps make digital marketing a winner.
Do competitor research: Find out what the competition is doing with their SEO and suss it out.
Sort out on-page SEO: Make your content better with keywords, tags, and meta descriptions.
Get technical with SEO: Make your site faster, work well on phones, and have a good setup.
See if your SEO is working: Use analytics to keep an eye on how things are going and make changes to do even better.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Select which chapter to commence with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can include
You’ll be able to generate additional chapters similar to the examples below
This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.