Access courses

Marketing 101 Course Free

What will I learn?

Unlock the basics of marketing with our free Marketing 101 Course, designed for those in business and keen to do well. Learn how to set marketing goals that fit with what your business wants to achieve, using the SMART way of doing things. Understand who you're trying to reach – things like their age, what they like, and how to put them into groups. Look at both old-school and online ways to market, and learn to make strong adverts that show what makes you special. Get tips on planning your budget, setting dates, and checking if you're doing well with things like KPIs. Join now to make your marketing better!

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Set SMART marketing goals to help your business succeed.

Know your customers and put them into groups properly.

Pick the best ways to reach out to people with your marketing.

Look at the numbers to see how well your marketing is doing.

Create adverts and USPs that grab people's attention.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.