Account-Based Marketing Course
What will I learn?
Boost your marketing career with our Account-Based Marketing Course, tailored for professionals keen to master focused strategies. Learn how to measure ABM success by analysing results and setting KPIs. Develop strong value propositions and understand what customers need. Get skilled in research methods to find key decision-makers. Discover engagement methods like special events and demos designed for them. Create effective, personalised content to properly engage stakeholders. Join now to change your marketing approach!
Apoia's Unique Features
Develop skills
Enhance the growth of the practical skills listed below
Master ABM basics: Understand the main ideas and strategies for success.
Develop KPIs: Set metrics to measure and improve marketing performance.
Craft solutions for specific clients: Create personalised strategies for target accounts.
Conduct industry analysis: Research markets to find key opportunities.
Build relationships with executives: Develop connections with decision-makers.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Select which chapter to commence with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can include
You’ll be able to generate additional chapters similar to the examples below
This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.