B2B Marketing Course

What will I learn?

Boost your marketing skills with our B2B Marketing Course, made for professionals keen to shine in the fast-moving world of business-to-business marketing. Get stuck into key topics like running campaigns, managing budgets, and using resources wisely. Learn how to pinpoint the right target customers by looking closely at industries and breaking down the market. Get to grips with the latest tools and tech, including CRM systems and marketing automation. Find out how to measure what works using data and KPIs, making sure your plans are spot-on and make a real difference.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Become a pro at B2B campaign management: Plan, budget, and use resources properly.

Check and improve campaigns: Use data to see what's working and tweak your plans.

Get the most out of B2B marketing tools: Put CRM, analytics, and automation systems into action.

Find the right target customers: Do industry research and create customer profiles.

Put together strategic marketing plans: Develop content, outreach, and online strategies.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.