Fundamentals of Marketing Course
What will I learn?
Unlock the key principles of marketing with our Basics of Marketing Course, designed for professionals keen to succeed. Dig into identifying your target market, mastering market division, population studies, and understanding customer lifestyles. Develop strong marketing mix plans, including what you're selling, how you're promoting it, where you're selling it, and what price you're charging. Improve your abilities in measuring success, managing budgets, and creating new products. Get a better understanding of market research, SWOT analysis, and setting SMART marketing goals. Boost your marketing know-how today!
Apoia's Unique Features
Develop skills
Enhance the growth of the practical skills listed below
Master market division: Identify and target specific customer groups effectively.
Develop strategic marketing mix: Craft what you're selling, price, place, and promotion plans.
Analyse performance metrics: Use data to measure and improve marketing effectiveness.
Conduct cost-benefit analysis: Make the most of marketing budgets for the best return.
Identify unique selling points: Highlight product features that make it stand out in the market.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can modify the chapters and the workload.
- Select which chapter to commence with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can include
You’ll be able to generate additional chapters similar to the examples below
This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.