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Programmatic Advertising Specialist Course

What will I learn?

Boost your marketing career with our Programmatic Advertising Specialist Course. Get stuck in with analysing your audience, mastering insights into who they are and what they do. Learn how to share out your budget properly across different platforms and ad types. Understand the ins and outs of real-time bidding, DMPs, SSPs, and DSPs. Build strategies that match what your clients want to achieve and see how well you're doing using key performance indicators. Pick the right platforms, from Facebook to Google, and create eye-catching video, native, and display ads. Join now to become a whizz at programmatic advertising.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Become an audience targeting pro: Analyse who your audience is, what they like, and how they behave.

Sort out your budget like a boss: Share out the cash strategically across all your platforms.

Get the most out of programmatic tools: Use RTB, DMPs, SSPs, and DSPs to your advantage.

Build top-notch client strategies: Make sure campaigns deliver what clients want.

Check your performance stats: See what's working and tweak your plans as needed.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.