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SEM Specialist Course

What will I learn?

Evolve into a top-notch search engine marketing expert with our SEM Specialist Course, specifically crafted for digital marketing professionals looking to shine. Delve into detailed modules covering Google Ads budget handling, keyword research methods, and campaign setup. Learn how to develop killer ad copy, boost performance, and break down data insights like a pro. Get practical skills in compiling reports and showing off your findings. Level up your marketing game with top-tier, straight-to-the-point, and hands-on content geared for winning.

Apoia's Unique Features

Online course with lifetime access
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Customize your course workload
Instant feedback on practical activities
Study anytime, no internet connection required

Develop skills

Enhance the growth of the practical skills listed below

Master campaign reporting: Put together and present clear and insightful campaign reports.

Optimize budgets: Dish out and handle Google Ads budgets like a boss.

Conduct keyword research: Size up the competition and use research tools to your advantage.

Enhance ad copywriting: Develop catchy headlines and calls-to-action that grab attention.

Monitor performance: Keep tabs on and improve key performance indicators.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can modify the chapters and the workload.

  • Select which chapter to commence with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can include

You’ll be able to generate additional chapters similar to the examples below

This is a free course focused on personal and professional growth. It does not equate to a technical, undergraduate, or postgraduate qualification, but offers practical and relevant knowledge for your professional journey.