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Marketing 101 Course Free

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What will I learn?

Unlock the main gist of marketing with our free Marketing 101 Course (Naija Edition). E dey designed for entrepreneurs and professionals wey wan shine for business. Learn how to set correct marketing goals wey go follow your business plan using the SMART method. Dig deep to understand your target customers dem, their age, where dem dey stay, wetin dem like, and how to divide dem into groups. Explore old school and new school marketing channels, and learn how to create messages wey go catch people eye with a unique selling proposition. Gain sense on how to budget money, create timelines, and measure if you dey succeed with key performance indicators. Join now to level up your marketing game!

Apoia's Unique Features

Online courses available for life
Certificate aligned with educational standards
Printable PDF summaries
Online support always accessible
Select and arrange the chapters you want to study
Set your own course workload
Instant feedback on practical activities
Study at your convenience, no internet required

Develop skills

Enhance your practical skills as listed below

Set SMART marketing goals wey go make your business blow.

Identify and divide your target customers dem well well.

Choose the best marketing channels to reach people.

Check your data to know if your marketing dey work.

Create brand messages and USPs wey go make people remember you.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.