Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Open your eyes to all the correct ways to buy media so your adverts go reach the right people, with our full Media Buying Course. E designed for marketing people wey wan shine well well. Enter inside to understand how to check if your adverts dey do well (KPIs), learn how to calculate if the money you spend on adverts dey bring profit (ROAS), and check how many people dey do wetin you want them to do after seeing your advert (conversion rates). Use different tools to understand your audience, target people based on how dem dey behave, and know their age, where dem come from, etc. so you fit target them better. Understand different digital advert platforms, different types of adverts, and how to make adverts wey go catch people eye. Learn how to make your adverts better by testing different things (A/B testing), checking the data as e dey come, and managing your money well. Register now so you go sabi marketing pass your oga!
Live mentoring sessions weekly
Count on our team of specialists for weekly support
Imagine learning something while clearing your doubts with professionals already working in the field? At Apoia, this is possible
Access open sessions with various industry professionals
Expand your network
Exchange experiences with specialists from different fields and solve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Sabi KPIs Well Well: Know how to follow and measure if your advert dey do well.
Know Your Audience Well Well: Understand their age, where dem come from, and wetin dem like.
Make Your Ad Money Work Well: Calculate and make your ROAS better.
Design Adverts Wey Dey Catch Eye: Make adverts wey go make people look and do wetin you want.
Manage Money Well: Plan how to spend your advert money and adjust as you dey go.