Google Ads Course
What will I learn?
Master the art of Google Ads with our comprehensive course designed for digital marketing professionals. Learn to create effective ad groups, align campaigns with business goals, and organise keywords for maximum impact. Dive into optimisation strategies, refine keywords, adjust bids, and enhance ad quality. Craft compelling ad copy with engaging headlines and strong calls to action. Understand keyword research, performance metrics, and budgeting to drive success and achieve your marketing objectives efficiently.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master Google Ads structure: Align campaigns with business goals effectively.
Optimise keywords: Enhance relevance and boost ad performance.
Craft compelling ad copy: Write engaging headlines and CTAs.
Analyse performance metrics: Track conversions and key metrics.
Plan budgets strategically: Align spending with business objectives.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.