Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Master the art of search engine marketing with our SEM Specialist Course, designed for digital marketing professionals looking to excel. Dive into comprehensive modules on Google Ads budget management, keyword research techniques, and campaign structure. Learn to craft compelling ad copy, optimise performance, and analyse data insights effectively. Gain practical skills in compiling reports and presenting findings. Elevate your marketing strategies with high-quality, concise, and practice-oriented content tailored for success.
Weekly live mentoring sessions
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Master campaign reporting: Compile and present insightful campaign reports.
Optimise budgets: Allocate and manage Google Ads budgets effectively.
Conduct keyword research: Analyse competition and use research tools.
Enhance ad copywriting: Craft compelling headlines and calls-to-action.
Monitor performance: Track and optimise key performance indicators.