SEO Fundamentals Course
What will I learn?
Master the essentials of SEO with our SEO Fundamentals Course, designed for digital marketing professionals keen to enhance their skills. Dive into on-page optimisation by refining header tags, title tags, and image SEO. Boost local visibility through Google Business Profile and local directories. Conduct comprehensive website audits to identify SEO issues and improve user experience. Learn effective keyword research techniques and build a robust backlink strategy. Develop a content strategy that incorporates keywords and measures performance, ensuring your digital marketing efforts are impactful and results-driven.
Apoia's Differentials
Develop skills
Strengthen the development of the practical skills listed below
Master On-Page SEO: Optimise headers, titles, and images for better visibility.
Boost Local SEO: Enhance Google Business Profile and leverage local directories.
Conduct Website Audits: Identify SEO issues and improve user experience.
Excel in Keyword Research: Use tools to find primary and long-tail keywords.
Build Backlink Strategies: Evaluate quality and source potential backlinks.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and the workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.