Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Elevate your marketing expertise with our Media Planning Course, designed for professionals keen to master media strategies. Dive into media plan development, learn effective timeline structuring, and explore channel selection criteria. Gain insights into media consumption habits through demographic analysis and trends. Enhance your skills in performance measurement with key performance indicators and data analysis techniques. Understand budget allocation strategies and media channels to optimise your campaigns for maximum impact.
Weekly live mentoring sessions
Count on our team of specialists to help you weekly
Imagine learning something while clearing your doubts with people who already work with it? At Apoia this is possible
Have access to open rooms with various market professionals
Expand your network
Exchange experiences with specialists from other areas and solve your professional challenges.
Learning outcomes
Strengthen the development of the practical skills listed below
Develop media plans: Master timeline structuring and channel selection.
Analyse demographics: Gain insights into media consumption habits.
Measure performance: Learn KPI setting and data analysis techniques.
Justify strategies: Align media choices with marketing objectives.
Optimise budgets: Evaluate audience reach and cost per impression.