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SEO 101 Course

What will I learn?

Unlock the power of search engine optimization with our SEO 101 Course, designed for digital marketing professionals who are eager to enhance their skills. Dive into the essentials of SEO, from understanding its importance for businesses to mastering on-page optimization techniques like header tags and keyword usage. Learn to analyze competitors, optimize website performance, and leverage Google Analytics. With practical insights into local SEO and keyword research, this course equips you to drive measurable success and stand out in the digital landscape.

Apoia's Unique Features

Online and lifetime access to courses
Certificate aligned with educational standards
Printable PDF summaries
Online support always available
Select and arrange the chapters you wish to study
Set your own course workload
Instant feedback on practical activities
Study anytime, no internet required

Develop skills

Strengthen your practical skills in the areas listed below.

Master SEO fundamentals: Understand SEO's role in digital marketing success.

Conduct competitor analysis: Identify and analyze competitors' SEO strategies.

Optimize on-page SEO: Enhance content with keywords, tags, and meta descriptions.

Implement technical SEO: Improve site speed, mobile-friendliness, and structure.

Measure SEO success: Use analytics to track performance and refine strategies.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and the workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course, focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but offers practical and relevant knowledge for your professional journey.