Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Enhance your marketing skills with our Media Planning Course, tailored for professionals keen to master media strategies. Delve into crafting comprehensive media plans, learn effective timeline development, and explore the criteria for selecting the right media channels. Understand media consumption patterns through demographic analysis and current trends. Sharpen your skills in performance evaluation using key performance indicators and data analysis methods. Understand budget allocation strategies and different media channels to optimise your campaigns for maximum impact.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Develop media plans: Master timeline development and channel selection.
Analyse demographics: Gain insights into media consumption habits.
Measure performance: Learn KPI setting and data analysis techniques.
Justify strategies: Align media choices with marketing objectives.
Optimise budgets: Evaluate audience reach and cost per impression.