Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Enhance your marketing career with our Programmatic Advertising Specialist Course. Delve into audience analysis, mastering insights on demographics and behaviours. Learn to allocate budgets effectively across various platforms and ad formats. Understand the complexities of real-time bidding (RTB), Data Management Platforms (DMPs), Supply-Side Platforms (SSPs), and Demand-Side Platforms (DSPs). Develop strategies in line with client objectives and measure success using key performance indicators (KPIs). Choose the most suitable platforms, from Facebook to Google, and craft compelling video, native, and display ads. Enrol now to excel in programmatic advertising.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master audience targeting: Analyse demographics, interests, and behaviours.
Optimise budget allocation: Strategically distribute funds across platforms.
Leverage programmatic tools: Utilise RTB, DMPs, SSPs, and DSPs effectively.
Develop client strategies: Align campaigns with client goals and objectives.
Evaluate performance metrics: Measure success and adjust strategies accordingly.