Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Unlock the power of Facebook Analytics with our comprehensive course, specially designed for communication professionals in Pakistan. Delve into key performance indicators (KPIs), and master conversion and engagement metrics, along with reach and impressions. Learn to optimise Facebook advertising through effective targeting, budgeting strategies, and suitable ad formats, keeping the Pakistani audience in mind. Enhance your data analysis skills with Excel, data visualisation techniques, and essential statistical basics. Gain proficiency in calculating crucial campaign metrics such as Click-Through Rate (CTR) and Return on Ad Spend (ROAS). Develop actionable insights relevant to the Pakistani market, and refine your reporting and presentation skills for impactful communication tailored to a Pakistani audience.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master KPIs: Analyse conversion, engagement, and reach metrics effectively for the Pakistani market.
Optimise Ads: Utilise targeting, budgeting, and ad formats for better ad performance within Pakistan.
Excel in Data: Leverage Excel and data visualisation for insightful analysis of Pakistani data.
Calculate Metrics: Determine CTR, ROAS, and conversion rates accurately in the context of Pakistani campaigns.
Craft Reports: Create clear, impactful reports with visual aids relevant to a Pakistani audience.