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Digital Marketing 101 Course

What will I learn?

Unlock the potential of your digital marketing career with our Digital Marketing Basics Course. Delve into essential topics like selecting the right social media platforms, engagement strategies, and content planning. Master the art of measuring success using KPIs and analytics tools. Get insights into understanding your audience, budget allocation, and cost-effective methods. Enhance your skills in email marketing, SEO fundamentals, and strategies designed for small businesses. Join now to boost your marketing expertise and achieve significant results.

Apoia's Unique Features

Lifetime access to online courses
Certificate adhering to educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course schedule
Instant feedback on practical activities
Study at your convenience, without needing an internet connection

Develop skills

Strengthen the development of the practical skills listed below

Master social media engagement to improve brand visibility and interaction levels.

Analyse KPIs to refine strategies and enhance marketing performance.

Profile target audiences for tailored and impactful marketing campaigns.

Optimise SEO content to improve search engine rankings and website traffic.

Craft personalised email campaigns to increase customer retention rates.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.