Access courses

Google Ads Course

Preview certificate

What will I learn?

Become a Google Ads expert with our detailed course designed for digital marketing professionals. Learn how to create effective ad groups, align campaigns with business objectives, and organise keywords for the best results. Delve into optimisation techniques, refine keywords, adjust bids, and improve ad quality. Develop persuasive ad copy with attention-grabbing headlines and strong calls to action. Understand keyword research, performance metrics, and budgeting to achieve success and efficiently meet your marketing goals.

Apoia's Unique Features

Lifetime access to online courses
Certificate adhering to educational standards
Printable PDF summaries
Online support available at all times
Select and arrange the chapters you wish to study
Customize your course schedule
Instant feedback on practical activities
Study at your convenience, without needing an internet connection

Develop skills

Strengthen the development of the practical skills listed below

Master Google Ads structure: Effectively align campaigns with business objectives.

Optimise keywords: Improve relevance and increase ad performance.

Develop persuasive ad copy: Write attention-grabbing headlines and CTAs.

Analyse performance metrics: Track conversions and important metrics.

Plan budgets strategically: Align spending with business objectives.

Suggested summary

Workload: between 4 and 360 hours

Before starting, you can change the chapters and workload.

  • Choose which chapter to start with
  • Add or remove chapters
  • Increase or decrease the course workload

Examples of chapters you can add

You will be able to generate more chapters like the examples below

This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.