Basic course of 4 hours free
Completion certificate
AI tutor
Practical activities
Online and lifelong course
What will I learn?
Become a Google Ads expert with our detailed course designed for digital marketing professionals. Learn how to create effective ad groups, align campaigns with business objectives, and organise keywords for the best results. Delve into optimisation techniques, refine keywords, adjust bids, and improve ad quality. Develop persuasive ad copy with attention-grabbing headlines and strong calls to action. Understand keyword research, performance metrics, and budgeting to achieve success and efficiently meet your marketing goals.
Weekly live mentoring sessions
Count on our team of specialists for weekly assistance
Imagine learning while solving your doubts with those already in the field? With Apoia, this is possible
Access open rooms with various professionals
Expand your network
Exchange experiences with specialists from other areas and resolve your professional challenges.
Learning outcomes
Enhance the development of the practical skills listed below
Master Google Ads structure: Effectively align campaigns with business objectives.
Optimise keywords: Improve relevance and increase ad performance.
Develop persuasive ad copy: Write attention-grabbing headlines and CTAs.
Analyse performance metrics: Track conversions and important metrics.
Plan budgets strategically: Align spending with business objectives.