SEO Fundamentals Course
What will I learn?
Master the basics of SEO with our SEO Fundamentals Course, designed for digital marketing professionals keen to improve their skills. Delve into on-page optimisation by refining header tags, title tags, and image SEO. Increase local visibility using Google My Business and local directories. Carry out thorough website audits to pinpoint SEO issues and improve user experience. Learn effective keyword research methods and develop a strong backlink strategy. Create a content strategy that includes keywords and tracks performance, ensuring your digital marketing efforts are effective and results-oriented.
Apoia's Unique Features
Develop skills
Strengthen the development of the practical skills listed below
Master On-Page SEO: Optimise headers, titles, and images for better visibility.
Boost Local SEO: Improve Google My Business and make the most of local directories.
Conduct Website Audits: Pinpoint SEO issues and improve user experience.
Excel in Keyword Research: Use tools to find primary and long-tail keywords.
Build Backlink Strategies: Evaluate quality and find potential backlinks.
Suggested summary
Workload: between 4 and 360 hours
Before starting, you can change the chapters and workload.
- Choose which chapter to start with
- Add or remove chapters
- Increase or decrease the course workload
Examples of chapters you can add
You will be able to generate more chapters like the examples below
This is a free course focused on personal and professional development. It is not equivalent to a technical, undergraduate, or postgraduate course, but it offers practical and relevant knowledge for your professional journey.